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let's chat

hey, i'm

alex shelley

let's chat

hey, i'm

alex shelley

alex shelley

alex shelley

alex shelley

Google Allo_9, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

How do you launch a new messaging app to an audience that already has quite a few? We focused on Allo's differentiating feature, the Google Assistant, to show what can happen when you can do more than just chat.

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Start Now

Start Now

Start Now

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To spread that message we used out of home print, custom illustrated chat stickers, created personalized swag and even printed their faces on coffee - all to drive our users to an immersive musical experience.

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A branding exploration that revolves around one simple truth: tacos

concept/art/design: Self

Taco Taco

CW: Cat Williams
AD: Anna Buller

CD: Lindsay Brillson
SR AD: Self
Design: Shaung Wan

Google Allo

Google Allo_2, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_3, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_11, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Start Now

Start Now

Google Allo_13, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_10, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_6, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_15, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_12, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_7, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_14, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_8, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_16, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

Google Allo_5, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

all / xfinity / invesco / taco taco / unexpected coverage / droid turbo / open fridge star wars / walmart / invisible america / google allo / verizon social / firestone

all / xfinity / invesco / taco taco / unexpected coverage / droid turbo / open fridge / star wars / walmart / invisible america / google allo / verizon social / firestone

let's chat

hey, i'm

as

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