Using #capturethedroid, we tweeted a series of cryptic content hinting towards our locations in Manhattan where we sat with a team of Jawas and an R2-D2 unit awaiting die hard fans. Those who were able to track us down where met with prizes ranging from tickets to Comic Con to the new Droid device. This time, these were the droids you were looking for.
To celebrate Star Wars Day (May 4th), we challenged fans across the country to a scavenger hunt that took place online and in the real world to promote Verizon's new phone: the Droid Turbo.
A branding exploration that revolves around one simple truth: tacos
concept/art/design: Self
Taco Taco
ACD: Laz Marquez
AD: Self
CW: Grant Cohen
ECD: Cliff Skeete
CD: Pete Williams
ACD: Michael Camarra
Verizon
Capture The Droid
The fans who were unable to interact in the physical scavenger hunt had the opportunity to join in online where we created a series of cryptic stop-motion videos.
all / xfinity / invesco / taco taco / unexpected coverage / droid turbo / open fridge star wars / walmart / invisible america / google allo / verizon social / firestone
all / xfinity / invesco / taco taco / unexpected coverage / droid turbo / open fridge / star wars / walmart / invisible america / google allo / verizon social / firestone
